Triumph Motorcycles CEO Nick Bloor announced the company's new global partnership with Bajaj Auto India, to work together on a range of mid-capacity motorcycles in a non-equity partnership.
"We hope to bring to bear upon global markets the individual strengths of the partners including brand position and perception, design and development technology, quality and cost competitiveness and worldwide distribution," Bloor wrote.
Bajaj Auto India will gain access to the Triumph brand and its motorcycles, enabling it to offer a wide range of motorcycles within its domestic market and other international markets.
"Triumph and Bajaj are excited by the opportunities of this partnership and the prospect of entering new market segments, thereby reaching a whole new group of motorcyclists across the world," Bloor continued. "This new partnership builds upon our global operations, adding further capabilities to enable us to enter significant new markets and segments not possible today, in premium manner, supporting our strategic goal of becoming the premium lifestyle motorcycle brand."