Kawasaki announced it is set to use the 2017 AIMExpo platform to showcase a new global model reveal, along with the public debut of several additional models, during its exhibition September 21-24 at the Greater Columbus Convention Center in Ohio.
“AIMExpo offers the ideal opportunity to reveal our exciting new products and connect the Kawasaki brand to our dealers, consumers and the media,” said Bill Jenkins, Kawasaki senior vice president, Sales Operations. “In addition to launching a new model to a global audience, we will also showcase our popular lineup of two and four-wheel products within our display, giving AIMExpo attendees the chance to see the latest models up close and personal.”
With the move to Columbus, the Japanese manufacturer took notice of the strategic location for the 2017 show – positioning its product and sales staff within 500 miles of 41 percent of powersports dealers and 50 percent of the U.S. population.
“AIMExpo presented by Nationwide is really about the industry coming together in one place at one time to put a spotlight on new products and services being introduced that will excite and energize both dealers and consumers in the coming year,” said Larry Little, vice president and general manager, MIC Events. “We’re thrilled Kawasaki will leverage the show’s platform, and our continually expanding audience of media attendees, to introduce a key new model from the American stage to the world this September in Columbus!
Including Kawasaki, the 2017 event will feature the largest number of participating OEM companies since the show’s inception, with more than 500 total exhibitors expected on the show floor, making the fifth annual event’s debut in Columbus the most vibrant yet.