Yamaha showcases motors, music
Yamaha Corporation of America (YCA) and Yamaha Motor Corporation, USA (YMUS) came together for the second year in a row to showcase the company’s unique “Revstar garage” concept at the 2017 National Association of Music Merchants (NAMM) Show held January 19-22 in Anaheim, Calif., United States of America.
Embodying the company’s “Two Yamahas, One Passion” philosophy, the Revstar garage was a dramatic display within the 27,000-square-foot Yamaha booth at the annual music products convention. The display combined the passion for stripped-down or “yard-built” style motorcycles–which gained popularity in London and Tokyo in the ’50s and ’60s–with the Yamaha Revstar, a new line of solid-body electric guitars that was inspired by these legendary motorcycles and unveiled last year in celebration of 50 years of Yamaha guitar craftsmanship.
In the NAMM display, a customized, gold SCR950 motorcycle was paired with a Yamaha Revstar (RS620) guitar that was painted and pinstriped to match the scrambler-styled bike. Similarly, a Revstar (RS620) was customized to match a stock, charcoal silver SCR950.
The display was conceived jointly by YCA and YMUS marketing teams that are working in unison to carry forward the company’s commitment to manufacture the most robust and varied line of powersports, mobility, music and audio products that’s ever been assembled under a single brand.
“The new SCR950 truly captures the essence and the raw simplicity of the Yamaha Sport Heritage line of motorcycles, and this custom-painted SCR and RS620 brought the two different, yet similar, products together as never before,” said Bob Starr, corporate communications manager, YMUS. “The ‘yard-built’ look and feel of the entire display truly demonstrated just how our companies’ two passions for motorcycles and music do, indeed, live together!”
“Over the course of the entire NAMM show, we had many musicians come to our display and share with us their passion for both music and powersports,” said Dave Jewell, marketing communications manager, YCA. “This collaboration between YMUS and YCA brings a heightened awareness for the two companies that continues to elevate the ‘Two Yamahas, One Passion’ Philosophy.”
