Power 50 application launched

Powersports Business today launched the online application form for the 2016 Power 50 Dealer Awards program. The Power 50, now its fourth year, honors and recognizes the top performing powersports dealerships in North America. As a sign of the program’s continued growth, the 2016 Power 50 sponsors are Cycle Pro, EFG Companies and Manheim Specialty Auctions.

To begin the application, click here.

“It’s always fun to get started on another Power 50 year,” editor in chief Dave McMahon said. “The Power 50 program has grown in each of its first three years thanks to industry support, and we expect that trend to continue in 2016. We’ve seen firsthand in our travels some of the amazing retail experiences that dealerships are providing, and dealers would be smart to promote their stores and their staff by applying to become a Power 50 dealer. ”

Deadline for applications is June 1.

What does it take?

Managing a powersports dealership to high levels of customer service, sales and, yes, profits, is no easy task, especially in today’s market. Simultaneously creating an atmosphere that exceeds high consumer expectations can be even more difficult. For the most professional of dealerships, however, these tasks have not only become second nature, they are firmly integrated in the business’ day-to-day operations.

If your company:

• Displays a consistent and clear understanding that the profitability of the organization is directly related to the extent that it focuses on customer satisfaction;
• Provides customers with an experience worth returning for and recommending to others;
• And prepares for future success with sound planning, marketing and training initiatives;

Then you need to apply to be recognized as one of the top dealers in North America.

Some important things for you to know as the program embarks on its fourth year:

We will select 50 dealerships for the list, and will rank the top group of 5 dealerships, recognizing them for their elite status in the industry. The top ranked dealer will be recognized as the “No. 1 Powersports Dealer in North America.”

Powersports Business will also select several Best in Class Award winners. Those Best in Class awards may include categories such as Best Customer Service, Best Events, Best Service Department, Best Place to Work, Best Digital Strategy, Best Marketing, Best Industry Advocate and Most Innovative. We may change or add to those categories as we review the applications.

The application is meant to provide us with the information that is crucial to evaluation.

You can save and return to your application as often as you wish before submitting it. You will also be given an opportunity to print and review your application before final submission.

Any additional photos you would like to submit with your application can be delivered either through a file transfer site of your choice to dmcmahon@powersportsbusiness.com or mailed on CD or flash drive to Powersports Business Power 50, 10405 Sixth Ave. N, Suite 210, Minneapolis, MN 55441.

To view the list of 2015 Power 50 dealers, click here.

To begin the application, click here.