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Custom bike builder partners with aftermarket product line

News release

HardDrive American V-twin Products and Jesse Rooke are pleased to announce the formation of an alliance that will see the bike builder serve as HardDrive’s creative ambassador for the foreseeable future. Rooke brings years of custom bike building experience and his own unique style to HardDrive as he sets to work designing signature V-twin parts for the brand. As part of the agreement HardDrive will also now serve as the official distributor of Rooke Customs products.

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In July of 2002 Jesse Rooke burst onto the custom bike scene with a vengeance. With his first bike, Dinah, Jesse established himself as a creative thinker who didn’t feel constrained by “the way it’s always been done.” Dinah would go on to an undefeated show record and would be featured in countless magazines and numerous television shows.

Jesse Rooke’s unique design style is a direct result of his long history in motorsports: his involvement in AMA Road Racing, motocross, auto racing and shifter karting all played a role in creating his style which blends form, function, simplicity and performance into machines that perform as well as they look. The lines are smooth and classic, seamlessly blending one curve into the next; the designs are deceptively simple with no extraneous additions that add weight and detract from performance. Jesse’s bikes are the ultimate expression of a racers’ mentality fused with old-school chopper cool.

Said Rooke of the new alliance, “I’m really excited to see the Rooke products become available for consumers with fantastic new partners moving forward into 2016 and beyond.”

Look for innovative and exciting Rooke Customs and Rooke Signature products coming soon from HardDrive American V-Twin Products.


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