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European brake pad manufacturer adds North American agency

After securing Chris Jensen as the new brand manager in 2015, SBS sought out an agency of record that would partner with corporate and North American operations to provide in-industry consulting and marketing/brand direction within the unique riding segments available within the market.

“We hired Velocity due to their long history and knowledge within the riding community, and trust their expertise in executing the deliverables needed to re-focus the brand and develop market share,” said Christel Munk Pedersen, sales director/CSO.

Velocity has a 20-plus year history within the powersports industry, serving dozens of brands such as Pirelli, Metzeler, Schuberth, VP Fuels, Dirico, to name a few, and its depth of experience will serve SBS well.

“It is always rewarding to expand our client portfolio and especially with European brands, as we truly understand the brand characteristics and how to best translate them in to a North American success story,” said Robert W. Hudepohl Jr., managing partner and creative director.


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