Dealership purchases largest Ducati e-commerce site

Advanced Motorsports Ducati Dallas, the largest exclusive-Ducati dealer in North America, has purchased Pro Italia Online, the largest Ducati-centric e-commerce store in North America. The new URL will be and the site will expand in the next few months to include AMS’ huge stock of parts, apparel and accessories, as well as its collection of vintage motorcycles.

Founded by Jeff Nash in 1995, AMS Ducati Dallas has become the largest exclusive Ducati dealer in North America. With over 23,000 square feet of space comprised of a 5,000 square foot service center with a state-of-the art dyno room and a restoration center, 7,000 square feet of warehouse space stocked with vintage and current parts (including a complete SuperMono engine) and a 11,000 square foot showroom, AMS Ducati Dallas is fully equipped to take on any Ducati-related needs.

Walk around AMS Ducati Dallas and everywhere you turn brings you another group of vintage Ducatis, the full line of current Ducatis and displays of accessories, apparel and parts. Now AMS Ducati Dallas adds a virtual store with more than 35,000 items . . . and with many more to come.

Jeff, who was born in New Zealand and came to the US in 1989 to race and immerse himself in Ducati motorcycles, has created an extraordinary motorcycle environment.

“I’m lucky enough to have won 6 National Championships. I have a great relationship with Ducati and our customers and these relationships are very important to me,” Nash said. “The purchase of Pro Italia Online is a natural progression for AMS Ducati Dallas as we strive to bring our racing heritage, technical expertise, huge collection of parts, accessories and apparel, our love of all things Ducati and our commitment to the Ducatista community.”

Bob Berkow and Anthony Creek, the majority partners in Pro Italia Online, noted that “We are extremely pleased to have Jeff and AMS Ducati Dallas take on the responsibility for continuing to provide this important service to the Ducati community. Jeff will take Pro Italia Online to another level as he concentrates exclusively on Ducati and brings his and his shops experience, expertise and passion to AMS Ducati Dallas Online. We wish Jeff and the Ducati community the very best.” 

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