Aftermarket companies launch joint dealer roadshow
News Release
Following the recent announcement of a combined road rep force, Küryakyn Holdings, LLC and Mustang Motorcycle Products, LLC have launched a series of initiatives to collectively elevate brand awareness. The Dealer Roadshow and regional Insider Summits will promote the Küryakyn and Mustang product lines, while empowering their dealers to maximize sales.
“Arming our collective dealer network with in-depth product knowledge builds confidence and creates a winning atmosphere that drives sales,” explains Küryakyn national development manager Mike Shell. “The Dealer Roadshow will provide us with a firm understanding of how to best support our dealers.” The primary objective of the Dealer Roadshow is to formalize the dealership visit process. Armed with product samples and information, brand reps will educate dealers on the latest offerings from Küryakyn and Mustang in order to increase new product exposure and placement at the dealership level.
“These visits set the stage for regional Insider Summits that provide a much deeper understanding of the brands, along with everything our combined rep force and distribution partners bring to the table,” Shell adds. Regional Insider Summits will target strategic markets across the United States to provide comprehensive dealer support on behalf of Küryakyn, Mustang and their distribution partners. The collaborative workshop-style seminars will be hosted in convenient, centralized locations and vary in length from two to four hours depending on the size and scope of the event. This unique dealer education platform offers the opportunity to interact directly with a variety of brand and distributor representatives in an intimate setting.
“We’ve got some exciting locations planned for our Insider Summits,” says Matt Kulman, general manager for Mustang Motorcycle Products. “We truly feel this unique, collaborative platform will significantly benefit all Mustang and Küryakyn dealers. Delivering a consistent, informative message in conjunction with world-class new products creates excitement. Collectively offering programs and incentives that add value for our dealers will drive our brands and distribution partners to the next level.”
Bottom line: These unique initiatives complement one another greatly by amplifying respective brand awareness, as well as offering dealers the tools necessary to more effectively sell and market Mustang and Küryakyn products.
Dealers with a desire to find out more regarding the Mustang and Kuryakyn Dealer Roadshows and regional Insider Summits are urged to contact their respective sales rep directly.
