2015 Power 50 dealer films ‘stereotypes’ commercial (video)

Debuting its first “real” TV commercial, Harley-Davidson of Scottsdale takes on a few Scottsdale stereotypes, according to KJZZ91.5.

Politics reporter Mark Brodie writes, “Harley Davidson of Scottsdale will be opening its new store this weekend. It bills itself as the largest dealership in the world. To celebrate it’s running a new commercial … It’s called ‘Real,’ and it’s the work of Big Yam, the Parsons Agency. That’s Parsons, as in Bob Parsons, former CEO of GoDaddy, which was known for talked-about ads during Super Bowls. Marianne Curran is CEO of Big Yam, the Parsons Agency.”