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MAG hires new president for Retail & Media Groups

The Motorsport Aftermarket Group (MAG) has appointed Kevin Strawbridge to head its Retail and Media Groups. The parent company to both online retailers Motorcycle SuperStore and J&P Cycles, as well as and “America’s Motorcycle Weekly” CycleNews, recently consolidated its retail operations in Irving, Texas.

“Kevin Strawbridge joins the MAG family at an exciting time,” said MAG President & CEO Andy Graves. “He combines a strong background in business with expertise in marketing, merchandising, digital technology and analytics that will accelerate MAG Retail Group’s success.”

Kevin Strawbridge
Kevin Strawbridge

Over the past 20 years, Strawbridge has built a successful career as an eCommerce leader, entrepreneur and strategist for several multi-channel companies. He has held executive marketing and eCommerce leadership roles at RackSpace,, and JCPenney. During that time, Kevin has assembled and led cross-functional teams in settings from startups to corporate environments. As president for the Retail and Media Groups, Kevin will be based at the new MAG Retail Group headquarters in Irving, and report to Graves.

Most recently the VP of Global eCommerce and Digital Marketing for Rackspace, the #1 managed cloud company, Strawbridge says he is looking forward to the opportunities with MAG. “I have been fortunate to build on my business and data background to see a bigger picture rather than just a short-term bottom line. I can’t wait to get on the gas and accelerate the MAG Retail Group’s progress.”

Strawbridge succeeds Ryan Polk, who will become president of the MAG Brand Group. MAG brands include industry leaders such as Burly Brand, DragonFire Racing, Mustang Seats, Performance Machine, Progressive Suspension, Renthal, Roland Sands Design and Vance & Hines. “Ryan is the right person to oversee this diverse portfolio of leading aftermarket brands, and we are grateful for his leadership of the Retail Group over the last year,” concludes Graves.

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