ABUS Mobile Security LLC, manufacturer of premium bicycle and motorcycle locks, is implementing a new MAP policy. ABUS, which first implemented its MAP policy in 2011 and strengthened it in 2014, has upgraded their MAP again to reflect easier to understand advertised pricing and stronger enforcement policies.
Under the new policy, upon the first violation the purchasing rights of the dealer will be terminated for a period of four weeks from the time of termination determined by ABUS; the second violation will result in the purchasing rights of the dealer being terminated for a period of six months. With a third and any subsequent violations, the purchasing rights of the dealer will be terminated for a period of at least one year (12 months) from the time of termination, and reinstatement of the account will be by application and at ABUS’s discretion.
ABUS MAP Policy Manager, Greg Heck, explains, “My colleagues and I have invested significant time analyzing the market and evaluating the ABUS MAP Policy. Based on this review, we felt the time was right to update our policy again. We always seek to protect the ABUS brand and the quality of its products in the eyes of consumers, and believe this new policy is an important piece of that commitment.”
As with the prior iterations, this newly-revised MAP remains a unilateral policy. ABUS does not seek or accept dealers’ agreement, consent, authorization or understanding in any way relating to the MAP policy.
For a complete copy of the MAP policy and for any communication pertaining specifically to the policy including violations and reinstatements, dealers should contact MAP@abus.com directly.