The highly anticipated third installment of RJ Anderson's mind bending viral off-road video series has completed production and is currently in final stages of editing. In the latest of the XP1K series, The Martelli Brothers and their production team, Mad Media, created an array of massive man made obstacles spread out over six locations in and around the Youngstown, Ohio area. Mad Media chose the post apocalyptic dystopian decay of abandoned steel mills, old factories, and train yards as the backdrop to showcase RJ Anderson's skillful car control and death defying stunts.
"Youngstown offered a perfect atmosphere for this project. The town's film friendly environment and industrial history created a visually rich environment with great contrast to showcase the scale and risk involved in these stunts. We can't wait to share this project with the world. People are going to be blown away!" stated Mad Media COO and Co-Director, Josh Martelli.
The XP1K viral film series has accrued more than 16 Million aggregate video views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The adrenalized-branded video campaign has made hundreds of millions of impressions worldwide, redefining the Sport Utility Vehicle (UTV) and Side-by-Side (SxS) market.
Off-Road racing champion RJ Anderson again piloted the UTVUnderground.com custom built XP1K3 RZR XP Turbo outfitted with BFGoodrich Baja T/A KR2 UTV Tires. The full length XP1K3 video is set to debut in front of a live audience at the 2015 Camp RZR West event Halloween weekend in Glamis, CA. The following Tuesday, the video will launch worldwide on November 3, in conjunction with the opening day of SEMA. It also will appear in a special screening area within BFGoodrich Tire's SEMA booth, alongside one of the custom built XP1K3 RZR XP Turbo cars. Visitors to the BFGoodrich booth will have the opportunity to see the vehicle up close, photograph it, get signatures from RJ Anderson, and pick a free XP1K3 shirt while supplies last.
XP1K3 is sponsored by Polaris RZR, BFGoodrich Tires, Monster Energy, Walker Evans Racing Shocks and Wheels, Holz Racing Products, Muzzys Performance Products, K&T Performance, Mastercraft Safety, Impact Race Products, STM Motorsports, Proline Wraps, Benchmark Performance, Dyno Jet / Power Commander, Fuel Customs, Johnny K Powersports, Redline Racing, and Next Level Motorsports / Aluminum.
Directed by The Martelli Brothers – Produced by Mad Media Photography by Mad Media
To learn more about XP1K3 and see all of the videos and photos surrounding campaign visit: www.XP1K.com.