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Schuberth North America to unveil new product at AIMExpo

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Schuberth North America is preparing for the global launch of a new motorcycle helmet for adventure riders, to take place at AIMExpo. The German helmet manufacturer will unveil the helmet at 1:10pm on Friday, October 16 at the AIMExpo Media Hub.

“What better place to stage the global launch of a new product line than at AIMExpo?” said Randy Northrup, president of Schuberth North America. “This is the next in a long line of innovative Schuberth products, and we’re absolutely thrilled to show it to the world for the first time on the AIMExpo presentation stage.”

Randy Northrup will also be participating in the Powersports Business Institute at AIMExpo. This education series is offered to powersports dealers at no charge, and Northrup will be leading a session in the Leadership Plus track. His session, titled Profiting Per Square Foot in the Parts & Accessories Department is scheduled for Thursday, October 15 at 4:00pm in Room 205A.

On the main show floor, Schuberth North America will be set up in booth #1900 at the front of the hall. The complete lineup of Schuberth helmets and Held gloves, boots, apparel and luggage will be on hand for fittings and evaluation. Select Schuberth and Held items will also be available for purchase at the show.

Visit to learn more about the company and its products, and follow Schuberth on Facebook for more updates.

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