Aftermarket company adds industry veteran to sales team

Matt Pfankuch has joined Cohasset, Minn.-based Rox Speed FX working in sales and leading new product development.

Rox Speed FX has experienced a surge in growth fueled by their extremely popular line of pivoting handlebar risers for snowmobiles, motorcycles and ATVs.

Pfankuch’s extensive product design experience will allow Rox to significantly broaden its product line and expand into other markets. He brings 18 years of industry experience in past positions with Polaris and PowerMadd.


“We’re extremely excited to welcome Matt to the team here at Rox and we’re already hard at work on future products. Matt is the perfect fit for us and he will allow us to continue our tradition of designing high-quality, American made products that improve the rider’s experience,” Rox owner Chris Olin said.

Pfankuch will be heading the Product Development division of Rox for the motorcycle, snowmobile, ATV, and UTV markets and will also be leveraging his nearly two decades of sales experience to increase Rox market-share worldwide.

“I’m a big believer in new ideas, so I’m thrilled to see what kind of new products our team will develop,” Pfankuch said. “I enjoy looking at problems and coming up with solutions that aren’t just well made, but that are unique in the market and something that we, as riders, would want to use ourselves.”

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