EICMA celebrates record-breaking attendance of 628,000

News release

“In the course of the International Motorcycle Exhibition, the wide range of topics addressed at numerous meetings held with representatives from the institutions with a view to encouraging the use of two-wheel vehicles for improved mobility and sustainability, combined with unprecedented attendance figures, testified to the fact that the two-wheel sector is of strategic importance to our Country. Before the end of the year we shall present a revolutionary insurance project and we are certain we can count on the support of the government to put a limit to a situation that has spiralled out of control” – said Antonello Montante, Chairman of EICMA S.p.A. - “The industry has shown what it can do in terms of products, components and accessories, confirming its profound commitment to research & development for an industry at the forefront of progress. Unlike the generalised trend that sees a noticeable drop in attendance where all the other trade fairs are concerned, EICMA recorded a 14.7% increase over the 2013 edition (which had already achieved an 8% increase): the public responded with great passion and interest to a trade fair that today stands for concreteness and excellence, in addition to being the most important event in the world - the best demonstration to celebrate the 100th anniversary.”

Many representatives from the institutions visited EICMA, recognising the value of the two-wheel industry and the Exhibition: the Minister of infrastructures and Transportation, Maurizio Lupi; the Minister of Economic Development, Federica Guidi; the Undersecretary to the Ministry of Economic Development, Simona Vicari; the President of Confindustria, Giorgio Squinzi; the President of BusinessEurope, the alliance of European business associations, Emma Marcegaglia.

In inviting everyone to the next rendezvous, to take place from 3 to 8 November 2015 (with the first two days, 3 and 4 November, reserved for media professionals and trade operators), the International Motorcycle Exhibition closes with outstanding results: compared with the previous year, attendance improved by 14.7%, which means that 628,600 visitors crossed the gates of Fiera Milano - Rho.

The six pavilions and the exterior grounds of the trade fair, extending over an area of 280,000 square metres, hosted 1,053 exhibitors from 34 Countries, 14 international competitions, 600 two-wheel riders and “artists”.

Besides its strong showing in terms of attendance, EICMA played a key role in terms of B2B opportunities. The exhibitors were able to count on the presence of 45,910 trade visitors, about the same number as last year. As for their areas of origin, 69% came from Europe, 9% from the U.S., 19% from Asia, 2% from Africa and 1% from Oceania.

Extensive media coverage confirmed that EICMA is the world’s most important two-wheel vehicle event, the only one that is able to showcase each and every aspect of the sector: from 4 to 9 November, the International Motorcycle Exhibition was visited by 6,945 media professionals (journalists, cameramen and photographers). The areas they came from were similar to those recorded in 2013: 70% from Europe; 17% from Asia; 12% from the U.S.; 0.50% from Africa and 0.50% from Oceania.

The ferment generated by EICMA even outside the trade fair complex was confirmed by the fourth edition of the Milan “fashion bike week”: through pure entertainment events two-wheel vehicles are becoming part of the urban fabric and city life.

Editor’s note: Check out PSB editor Dave McMahon’s photos from EICMA on our Facebook page by clicking here.

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