Broward Motorsports add BMW store

BMW Motorrad USA has further expanded its brand in southern Florida with the addition of BMW Motorcycles of West Palm Beach. The new BMW motorcycle dealership, located at 2300 Okeechobee Blvd. (also home of Broward Motorsports), offers a complete line of BMW motorcycles, parts, accessories, apparel and service capabilities in an exclusive new retail showroom.

“We are delighted to have the opportunity to represent BMW,” said owner Sam Nehme, president of Broward Motorsports, which sells new and pre-owned motorcycles, dirt bikes, ATVs, PWCs, boats, side-by-sides and scooters at locations in Davie, Fort Lauderdale and West Palm Beach. “BMW is a premier brand with quality products, state-of-the-art technology and a strong growth record.”

“The BMW dealership is a great fit for us and fulfills a need for a BMW dealership along Florida’s east coast between Daytona and Fort Lauderdale,” added Nehme, who worked in the motorsports industry since 1989 before opening his first dealership in 2002.

Nehme’s lifelong passion for motorcycling is matched by his prowess in personal watercraft racing, recently winning the IJSBA World Championship in the Sport Spec class. When he’s not at his dealership showrooms, Nehme is often found on the lakes of the race circuit with his Broward Motorsport Race Team.

BMW Motorcycles of West Palm Beach is managed by JJ Sciarrino and has BMW master technicians and sales personnel on staff to provide brand-specific customer service.

“Sam’s commitment to serving the motorcycling community is compatible with BMW’s, and when the opportunity to expand our brand in southern Florida with a well-respected dealer presented itself, we seized the opportunity,” said Lou Provato, dealer development manager for BMW Motorrad USA. “The West Palm Beach location fills a need that has existed for BMW motorcycles in that market for quite some time, and Sam and his team bring a tremendous amount of riding experience and knowledge to motorcycle enthusiasts in their region.”