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Love is in the air at dealerships

Valentine’s Day is typically reserved for couples, but several dealerships are sharing the holiday with those they love — their customers.

The following are events, rides and promotions that dealerships are hosting in honor of Valentine’s Day, and were spotted being promoted over the last few weeks by PSB editors:

Singles Night at Illinois Harley-Davidson in Countryside, Ill.

5-7 p.m. Thursday, Feb. 13

Customers are welcome to eat, drink and mingle with single bikers and passengers. The dealership will also be hosting its version of The Dating Game in the showroom. After hours socializing will move to Hooters.

Free Flowers & Chocolate at Bergdale Harley-Davidson in Albert Lea, Minn.

Through Saturday, Feb. 15

Purchase a pre-owned Harley-Davidson motorcycle and receive a voucher for a dozen roses from Hy-Vee Floral and a box of chocolates from Russell Stover Candies. Also, the dealership will deliver the bike free within 60 miles. The offer is limited to the first 25 customers, and the bike must be purchased at the hangtag price to qualify.

Have a Heart with your Harley-Davidson Sweetheart at Mike Bruno’s Bayou Harley-Davidson in Houma, La.

10 a.m.-3 p.m. Saturday, Feb. 8

Kickstands are up at 10 a.m. for the Have a Heart Ride for the Children’s Hospital. Get a free picture on your favorite Harley-Davidson of your sweetheart (photo to be picked up Feb. 11-13). Blood pressure screenings and 10-minute massages also will be offered. Free food and drink from noon to 3 p.m.

20th annual Valentine Ride at Seminole Harley-Davidson in Sanford, Fla.


8:30 am. Sunday, Feb. 9

The Seminole County H.O.G. chapter is hosting a ride that runs from the American Legion in Sanford to Seminole Harley-Davidson. Registration is 8:30-11 a.m., with the last bike into the dealership at 1 p.m. Breakfast and lunch available for purchase. Entertainment by Big Engine. A special edition Kendon fold-up two-bike trailer will be auctioned off. $10 poker hand, 50/50 raffle and silent auctions. A portion of the proceeds will be donated to the Orlando Bahia Shrine.

Chocolates & Chrome at Schaeffer’s Harley-Davidson in Orwigsburg, Pa.

Feb. 10-15
During the week of Feb. 10, come share your love for motorcycles and chocolate, while checking out gift ideas for your special someone. Also, find out how you can grab those chocolates for Valentine’s Day. Then join the dealership on Saturday, Feb. 15 for ChocolateFest 2014. Sample a variety of chocolate desserts and treats.

Sweethearts Run at High Plains Harley-Davidson in Clovis, N.M.

11 a.m. Saturday, Feb. 15

Registration starts at 11 a.m., followed by a noon lunch. The first bike will be out at 1 p.m. Cost for the ride is $5 per person, and roses will be available for sale.

Gifts for your Valentine at Bob Weaver Motorsports & Marine in North Tonawanda, N.Y.

Buy any 4×4 ATV or side-by-side until Feb. 14 and receive a free plow, and the dealership will give your Valentine a dozen roses and chocolates, provided by a local candy shop and florist.

Valentine’s Shopping Event at Big Sky Harley-Davidson in Great Falls, Mont.

5-7 p.m. Friday, Feb. 7

Get your last minute shopping done for your sweetheart. Let Cupid’s helpers help you pick out that perfect gift. You can also be entered for a chance to win a dinner for two at Jaker’s Bar & Grill.

Several other Harley-Davidson dealerships are also offering pre-Valentine’s Day discounts on jewelry, gear and more. What is your dealership doing to celebrate Feb. 14?

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