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GE Capital to provide dealer financing to Massimo Motor

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GE Capital’s Commercial Distribution Finance (CDF) business announced Tuesday that it will provide inventory financing to dealers affiliated with Massimo Motor. Based in Irving, TX, Massimo distributes a range of motorsports products, including all-terrain vehicles (ATVs) and side-by-side or utility-terrain vehicles (UTVs).

“We’ve been very successful over the last three years within the farm, agriculture and hunting communities but we’re excited that the Massimo brand is attracting a lot of attention within the true powersports industry,” said Dylan Smith, national sales manager of Massimo. “We’re committed to creating a profitable dealer network and now, with this GE Capital relationship, we’re able to better serve motorsports dealers and their customers.”

Established in 2009, Massimo’s management team has more than 25 years of previous powersports experience.

Inventory financing, also known as floorplan financing, is an important element of a successful manufacturer-lender-dealer business model. It allows dealers to order products without depleting their cash reserves. Rather than paying the distributor within 30 days, dealers may obtain extended terms or other benefits by using a preferred inventory finance company. Meanwhile, distributors can focus on their core capabilities.

“As a leading provider of inventory financing in the motorsports industry, we’re able to share expertise that can help Massimo expand its reach,” said Sameer Gaur, president of CDF’s motorsports group.

CDF has supported the motorsports industry through all business and economic cycles for nearly four decades. In addition to financing, CDF offers customers a robust array of detailed performance metrics and real-time statistics, as well as its Customer Online Management System (COMS), which provides streamlined account management.

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