Triumph unveils 2014 models

News Release

Triumph, the UK’s top selling brand of +500cc motorcycles and the fastest growing import motorcycle brand in the United States, is introducing updated versions of its classic Bonneville, Thruxton and Scrambler for 2014. The freshened bikes feature eye-catching new color schemes, improved exhaust notes and an even better riding experience.

“These updated bikes retain that iconic link to our heritage in terms of their conspicuous classical styling, yet are also superb examples of the innovation and attention to detail that go into every Triumph made,” said Greg Heichelbech, CEO of Triumph North America.

Bonneville — sleek and chic

With a 17-inch cast front wheel, the 2014 Triumph Bonneville sports a rider-friendly seat height of just over 29 inches. Comfortable ergonomics assert the bike’s credentials as an ideal city bike, thanks to its fusion of effortless maneuverability and retro good looks.

With an ever-growing following among young, discerning riders, the Bonneville fuses style and substance, with its distinctive 865cc twin engine providing more than enough power on urban and open roads. The 2014 bike also boasts redesigned silencers, providing an even more satisfying sound.

The Bonneville’s fuel tank decal is replaced by a distinctive badge, while paint schemes include Phantom Black, Lunar Silver or Crystal White/Sapphire Blue. The engine barrel block and cylinder head feature new cooling fin detail to accentuate the classic British twin, while a solid black treatment visually subdues the oil cooler lines.

The Bonneville’s new seat design consists of contrasting vinyl and an improved filler material for even better comfort. A black grab rail is also fitted as standard on the updated bike. MSRP for the 2014 Triumph Bonneville is $7,899 USD and $8,999 CAD for a single color or $8,199 USD and $9,299 CAD for two-tone models.

Bonneville T100 — authentic tribute to a golden age

With a nod to its 1960s heritage, the new T100 offers a Crystal White and Aurum Gold paint scheme, inspired by the 1964 Bonneville, with the stylized color split continuing across the front and rear mudguards.

Like the Bonneville, the T100 gets a throatier exhaust and the same machined detailing on the cylinder head cooling fins. A standard chrome grab rail and chain guard add a classy finishing touch.

In addition to the 1964-inspired gold and white paint scheme, the new Bonneville T100 continues to be available in Jet Black/Cranberry Red. MSRP is $9,199 USD and $10,499 CAD.

Bonneville T100 Black — Black is the new black!

For a mean and moody look, Triumph is offering the T100 in a striking Jet Black color scheme, made even more distinctive with the addition of black-finished wheel rims, hubs, handlebars, RSU springs, mudguard stays, mirrors and grab rail. The Jet Black bike also enjoys a more compelling voice, thanks to its revised silencer, while the machined detail on the cooling fins is offset beautifully by the black engine finish.

MSRP for the 2014 Bonneville T100 Black is $8,899 USD and $9,999 CAD.

Bonneville Special Edition — very special

The 2014 model lineup also features a limited production run of the Bonneville Special Edition that boasts a paint scheme inspired by one of the last Meriden models off the line in 1982, the T140w TSS.

The distinctive Jet Black and Lunar Silver paintwork creates a unique-looking Bonneville, with black livery on the tank and side panels (with twin, hand-painted gold coach lines), while the front and rear mudguards are painted silver with jet black center stripes and gold coach lines.

As with the T100, the special edition sports the new detailing on the cylinder head cooling fins, solid black oil cooler lines and a throatier sounding silencer.

To complete the retro look, the Special Edition also sports a chrome grab rail, black mirrors and a brushed finish to the clutch, sprocket, alternator and cam covers. MSRP for the 2014 Bonneville Special Edition, scheduled to arrive in Triumph dealerships in January 2014, is $9,799 USD and $10,799 CAD.

Thruxton — retro racing style

Inspired by the café racers of the 1960s, Triumph’s utterly unique Thruxton oozes retro racing style.

Powered by Triumph’s unmistakable 865cc twin-cylinder engine and sporting aluminum rims, an enthusiast’s riding position and adjustable rear suspension, the Thruxton benefits from some discrete refinements for 2014, including revised megaphone silencers for an even more liberated sound.

The latest Thruxton also gains the same machined details on the cylinder head cooling fins and black oil cooler lines as the Bonneville, alongside a chrome chain guard. A color-matched fly screen, with center stripe detail, joins the seat cowl as standard equipment.

The 2014 Thruxton is available in Phantom Black and Brooklands Green with an MSRP of $9,099 USD and $10,299 CAD.

The Scrambler — classic updates

As with other models in the classics range, the Scrambler gets the “back to black” treatment on the oil cooler lines, handlebars, wheel rims and hubs, plus the rear master cylinder reservoir cover. A new seat design adds to the relaxed attitude. Additional finishing touches include a clear anodized bash plate and Triumph embossed logo on the rear of the seat.

Two new color schemes are available — a stunning Matt Pacific Blue and a striking Lunar Silver/Diablo Red combination. MSRP for the 2014 Triumph Scrambler is $9,099 USD and $10,299 CAD.