Powersports Business Inspiring Success Through Market Intelligence
News release
BRP will be offering consumers the opportunity to test ride new 2013 Sea-Doo watercraft, equipped with iBR, the world’s only on-water brake system, at Test Ride events across the United States this spring and summer. The 2013 Sea-Doo Test Ride Tour will be visiting 23 popular family boating destinations offering consumers the chance to experience the Sea-Doo lifestyle and learn about latest technological watercraft advances from BRP.
The Sea-Doo Test Ride Tour provides current and potential watercraft riders the opportunity to try before they buy. The Sea-Doo events team will assist consumers in finding the right Sea-Doo product to fill their watersports/boating life. Guests are offered an on-water experience aboard a variety of Sea-Doo watercraft models, the only watercraft with a brake. Sea-Doo is the number one watercraft brand in the North America and worldwide and BRP’s initiative is the biggest manufacturer supported on-water demo effort in the marine industry and is looking to introduce the Sea-Doo lifestyle to over 3,000 people during the 23 three-day weekend events.
The Sea-Doo Test Ride events will be FREE to the boating public and are managed by the Sea-Doo events team — comprised of industry and product experts — and partnering, authorized Sea-Doo watercraft dealers. Each Sea-Doo Tour STOP is designed for both experienced and first time boating families to experience the Sea-Doo lifestyle in a casual, fun filled atmosphere. Attendees will also have the opportunity to win a new Sea-Doo GTI Limited 155 model and Sea-Doo MOVE I trailer in the Sea-Doo ‘I BRAKE FOR…’ sweepstakes. Anyone can enter by visiting www.sea-doo.com or directly at www.ibrake4.com starting April 10th and simply sharing the special moments and destinations that you brake for.
Event participants will be able to experience multiple award-winning models to best find the right Sea-Doo watercraft to fill their watersports/boating desires. They will be able to experience the handling of the high-performance Sea-Doo RXP-X platform, the performance of various 4-TEC engine packages, the comfort of the smoothest ride possible on a PWC with various suspension equipped models with S3 hull, the simple fun of the GTI platform, and the braking capabilities of the iBR (Intelligent Brake & Reverse) system. Guests will also learn about and experience the durability and reliability of the Rotax 4-TEC marine engine while testing the various power packages available.
Experiencing BRP’s iBR system gives riders more control and a new perspective of the heightened level of fun to be had aboard Sea-Doo watercraft. We encourage everyone to visit www.seadoodemo.com for detailed event information and to lock in a specific time slot on the day of your choice.
2013 Sea-Doo Test Ride Tour schedule
April 6
Orlando, FL: Lake Underhill Park – East of Downtown
April 12-14
Tampa, FL: Hogan’s Beach Grille – Courtney Campbell Parkway
April 19-21
Ft. Lauderdale, FL: Markham Park – PWC Lake
April 26-28
Ft. Myers, FL: TBD
Phoenix, AZ: Lake Pleasant – Pleasant Harbor Marina
May 3-5
Colorado River, AZ/CA: Pirates Cove Resort – Needles, CA
Charleston, SC: California Dreaming Restaurant
May 10-12
Lake Lanier, GA: Laurel Park Launch Ramp – Gainesville, GA
Long Beach, CA: Long Beach Marine Stadium
May 17-19
Lake Cumberland, KY: State Dock Marina
Sacramento, CA: Granite Bay Launch Ramp – Folsom Lake
May 31-June 2
Atlanta, GA: Dallas Landing Park, Lake Allatoona – Cummings, GA
Houston, TX: South Shore Harbour Marina - Clear Lake, TX
June 7- 9
Charlotte, NC: Stutt’s Marina – Lake Norman
Dallas, TX: Sneaky Pete’s Restaurant – Lake Lewisville
June 14-16
Norfolk, VA: Willoughby Launch Ramp
June 21-23
Annapolis, MD: Hemingways Restaurant – Bay Bridge Marina Yacht Club
Lake of the Ozarks, MO: Dog Days Grill
June 28-30
New Jersey: TBD
Minneapolis, MN: East Medicine Lake Park
July 12-14
Lake Winnipesaukee, NH: TBD
Delavan, WI: Lake Lawn Resort – Lake Delevan, WI
July 19-21
Traverse City, MI: Torch River Marine – Torch Lake
