PWC sales growth cools in February

Following a summer of sales growth for the PWC market, growth dipped slightly in February compared to the previous month, according to the latest Bellwether report.

Sales of PWC were hot this summer, as the segment climbed as much as 9 percent year-over-year. That growth seems to be leveling out, as growth for the month of February year-over-year fell 2 percentage points compared to January, according to the latest Info-Link Bellwether Report.

Year-over-year, 2012 was good to the PWC market. Sales were flat or growing for 9 consecutive months through the end of January among Bellwether states, which represent roughly half of the U.S. boating market, geographically dispersed.

February’s sales growth was near 7.5 percent compared to 2012, putting it just below the growth experienced in October 2012.

Among all boating states, for which data is available through December 2012, sales growth hovered just below the Bellwether average, coming in 7.5 percent above December 2011.

Sales of all powerboats have been cooling as well. Among the Bellwether states, sales growth has fallen 1 percentage point compared to 2012, slipping to 10.5 percent growth year-over-year in February. This is 2 points off the high of 12.5 percent year-over-year in November.

Sales among all boating states, updated through December 2012, followed just below the Bellwether states’ trend, coming in at 10.2 percent growth year-over-year, a few tenths of a percent below the previous month.

Data from Info-Link Technologies is based off of new U.S. boat registrations. Data for Bellwether states is derived from states representation roughly half of the U.S. boat market, geographically dispersed. Full graphs of the data can be found here: Info-Link Technologies Bellwether Report.

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