Ducati North America today reported achieving the highest sales in the company’s history, with a record 10,883 units retailed in 2012. This result marks the company’s 10th consecutive quarter of increased sales and further solidifies North America as Ducati’s number one global market.
This all-time sales record was achieved thanks to a sales increase of 21 percent versus 2011, despite the industry trend of marginal growth. Each North American region achieved sales increases in 2012, with the U.S. growing 21 percent, Canada 25 percent and Mexico 7 percent.
Ducati’s line of apparel and Ducati Performance accessories also registered new sales records, with a significant annual growth of 42 percent.
“Ducati’s new all-time sales record and the consistent growth in all North American markets confirm our customers’ extremely positive response to our products and marketing programs,” said Cristiano Silei, CEO of Ducati North America. “We are fully geared to continue this growth in 2013 with many highly-anticipated new products and our strongest dealer network to date.”
New models for 2013 include the completely redesigned Hypermotard family as well as new versions that expand Ducati’s offering in the adventure-touring segment: the new flagship Granturismo and the all-new Diavel Strada and Hyperstrada.