Mike Martinez, formerly the vice president of the Motorsports division, has been promoted to President of Motorsports at Yamaha Motor Corporation, U.S.A. Martinez will be supported in the role by ...
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Local entrepreneurs purchase 10-year-old dealership
The dealership buy-sell space remains heated in January, with Powersports Listings Mergers & Acquisitions (PLMA) announcing its latest transaction that involves a change in ownership. Cycle City Wyoming in Evanston, ...
Read More »King Kenny Roberts celebrates 70th in style with RMAX 1000
The one and only “King” Kenny Roberts celebrated his 70th birthday on Friday, Dec. 31, with a very special gift presented to him from his family and friends of a ...
Read More »Yamaha to purchase boating technology company, enhancing PWC experience
Kennesaw, Georgia-based Yamaha Motor Corporation, U.S.A. today announced its intention to purchase Siren Marine, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems Company, Inc. ...
Read More »Yamaha unveils ‘Master of Torque’ 2022 MT-10, MT-10 SP
Marietta, Georgia-based Yamaha Motor Corporation, USA has announced the next generation of its flagship MT model, the all-new 2022 Yamaha MT-10, and for the first time in the North American ...
Read More »Yamaha’s trail grants reach $350K in first half
Marietta, Georgia-based Yamaha Motor Corp., USA, has announced the Yamaha Outdoor Access Initiative (OAI) second quarter grants, totaling more than $115,000. The powersports industry’s leading land access program has contributed ...
Read More »Plessinger joins Red Bull KTM Factory Racing
The Red Bull KTM Factory Racing team announced the signing of fan favorite Aaron Plessinger to race aboard the KTM 450 SX-F FACTORY EDITION in the AMA Supercross and Pro ...
Read More »Yamaha funds six All Kids Bike programs
Marietta, Georgia-based Yamaha Motor Corp., USA, has announced $30,000 in funding to All Kids Bike, covering the cost for six programs teaching kids in Georgia and California public schools’ kindergarten ...
Read More »Yamaha announces new 2022 XMAX Scooter and returning Sport Heritage motorcycles
Yamaha has announced a new addition to its scooter lineup with the introduction of the sporty 2022 XMAX, alongside continuing to offer the Bolt R-Spec and V-Star 250 in the ...
Read More »Yamaha unveils 60th Grand Prix anniversary Supersport models
In commemoration of the 60th anniversary of its first-ever entry into a World Grand Prix race, Yamaha Motor Corporation USA has introduced three new Special Edition models for 2022: the ...
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