BY SCOTT HOCHMUTH The buzzword phrase “customer experience” is a popular concept in business today and is the result of every point of contact between the customer and the seller ...
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Outside of the Box- Part 4: Boosting Ridership with Women
BY SCOTT HOCHMUTH Every dealership wants to achieve full potential with all groups of customers and riders. Unfortunately, however, one particular group of riders continues to elude many dealers: women. Although ...
Read More »Outside the Box – Part 3: FYI on DIY
BY SCOTT HOCHMUTH Walking into Brother Moto, in the heart of downtown Atlanta, is unlike entering any other motorcycle dealership in the Southeast. Crossing the threshold incites a rush to ...
Read More »Outside the Box – Part 2: Need a scooter? There’s an app for that!
BY SCOTT HOCHMUTH A previous blog showcased the My City Rides Program in Memphis, which avails scooters to the adult working class community in need of economic and reliable transportation ...
Read More »Outside the Box – Part 1: My City Rides
BY SCOTT HOCHMUTH Visitors to cities in Europe quickly notice the popularity of motorcycles and scooters, which line and occupy nearly every street. Narrow roads, limited parking and the expense ...
Read More »Increasing sales and profits with apparel and accessories
BY SCOTT HOCHMUTH Excellent service is paramount to customer satisfaction and repeat business. Customers are impressed by employees that are knowledgeable about products, listen and understand the customer’s needs, and ...
Read More »Employee development and training program
BY SCOTT HOCHMUTH Dealership employee development and training programs are designed to instill specific knowledge and skills to improve job satisfaction, retention, performance, productivity and efficiency. Over the past few ...
Read More »Using retail metrics to maximize business
BY SCOTT HOCHMUTH One of the best ways to boost efficiency, productivity and sales at any dealership is to have the most up-to-date information available and accurate insights about the ...
Read More »Response-ability and account-ability
Business owners ultimately possess the responsibility and accountability for the growth and success of their businesses. However, owners are often akin to the great and powerful Oz behind the curtain, ...
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