If there is such a thing as a single, gaping hole in dealer services, I’m betting I know the area of biggest need.
Read More »Tag Archives: PowerSports Business
An industry warning flag
Ever have an omen pop into your head that you just can’t shake off? I’ve had one about youth ATV standards. Or better said, youth ATV warnings.
Read More »A major consideration for the holiday retailer
Those of you in holiday preparation mode, a reminder to not forget about your online shopper.
Read More »Can you answer a key industry question?
What happened to the average wholesale selling price for cruisers this summer — did they increase or decrease compared to the year-ago period? How about sport bikes? If you don’t know ...
Read More »Let us know what you think
We take your input seriously — no matter what form it’s delivered in – and we frequently use it to make decisions about the products and services we offer you, from our magazine and e-newsletters to our Web site, white papers, social media, events and custom publications.
Read More »How many birthdays are you going to let your stale inventory have?
I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. ...
Read More »The critical components of every successful marketing campaign
There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is ...
Read More »The craziest powersports ‘prohibition’
Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, ...
Read More »Industry Insiders Blog
With the current economy and the severe effects it has had on our industry, it wouldn’t be surprising to me to see fewer OEMs have dealer shows this summer and ...
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