Tag Archives: motorcycle

A strong and growing European off-road motorcycle brand is making big gains in the U.S., with dealerships continuing to add the franchise to meet segment growth. Powersports Business has learned ...

MotoAmerica announced that its 10-round MotoAmerica Series will air to millions of viewers in 54 countries and territories in Europe via Eurosport this season, beginning with the series opener this ...

Marietta, Georgia-based Yamaha Motor Corporation, USA (YMUS) announced the 2021 Ténéré 700 dealership arrival date for the U.S. market. Dealerships can expect to see the new models arriving at their ...

As a new vehicle segment enters the market, a new customer is following. Electric vehicles, including motorcycles, side-by-sides and city cars, are growing in popularity and are beginning to be sold more frequently at powersports dealerships.

I have earned my motorcycle license! It’s exciting to say that, especially since I just received it last night.

Though demand for custom motorcycles had dropped, and the economy had taken a downturn, the news of Big Dog Motorcycles’ closing still came as a surprise to many.

Even now, some four years later, it still strikes me as the most aggressive — and thus riskiest — product launch the industry has seen in recent times. The Spyder.

If you’re at all an industry aficionado who revels at watching what niches are suddenly becoming hot, than you had to appreciate Honda’s recent move.

It is amazing and sad to me as both the senior executive at LeoVince USA and as a lifelong rider that we are just now seeing reaction over California’s new exhaust/emission/sound law, SB435.

I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. ...