Liz Hochstedler
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How are smartphones affecting your sales?
A customer looking at one of your bikes is also peering into his cell phone. You can assume he’s texting,…
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Erik Buell’s latest project nearly ready to hit the street
EBR’s booth at Dealer Expo wasn’t conspicuous. There was no pomp and circumstance, bright lighting, attention-grabbing music or much else…
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If you’re looking for preowned inventory, don’t be scared of auctions
I attended my first powersports auction less than two weeks ago in Indianapolis. Man, it was fast.
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Don’t be discouraged by disappointing news
Numbers released this week by the Motorcycle Industry Council look grim on the surface. But there's good news as well.
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Are you giving in to customer wants?
With tighter disposable income, customers today are often looking for something more out of a sale. They’re asking, “What can…
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Make a customer a friend
Every week I get to talk to dealers like you. Whether I’m working on a story for the magazine or…
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Nifty 50 entries pour in
For a couple weeks now, my e-mail inbox has been flooded with images and information about a variety of powersports…
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