Kensey Edwards
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What consumers really want from your website
BY KENSEY EDWARDS We’ve said it before – and we will probably say it again – the Internet has changed…
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Engaging new riders: Tips for capturing the millennial market
BY KENSEY EDWARDS In our industry – the term ‘millennials’ feels like a curse word. They seem impossible, are unlike…
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With dealership banner ads, the click isn’t everything
BY KENSEY EDWARDS Banner ads get a bad wrap. Everyone judges their performance based on clicks – and while it’s…
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What’s taking buyers so long?
BY KENSEY EDWARDS Obviously, we would all like buyers to move down the path to purchase as quickly as possible.…
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How to capture a brand-loyal buyer
BY KENSEY EDWARDS Let’s call a spade a spade — motorcycle buyers can be tough. They think they know exactly what…
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Why price is the end all be all
Working closely as we do with dealers, we’ve heard all the reasons a dealer might not to include a price…
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