Tag Archives: Kensey Edwards

BY KENSEY EDWARDS We’ve said it before – and we will probably say it again – the Internet has changed how buyers shop. It’s the explanation for so many of ...

BY KENSEY EDWARDS In our industry – the term ‘millennials’ feels like a curse word. They seem impossible, are unlike any set of buyers that have come before them, and ...

BY KENSEY EDWARDS Banner ads get a bad wrap. Everyone judges their performance based on clicks – and while it’s great that we can know how many people clicked to ...

BY KENSEY EDWARDS Obviously, we would all like buyers to move down the path to purchase as quickly as possible. The faster they do, the faster you can make a ...

BY KENSEY EDWARDS Let’s call a spade a spade — motorcycle buyers can be tough. They think they know exactly what they want before they even step through the doors of ...

Working closely as we do with dealers, we’ve heard all the reasons a dealer might not to include a price on their listing, including: “It encourages buyers to call” “We ...