BY KENSEY EDWARDS We’ve said it before – and we will probably say it again – the Internet has changed how buyers shop. It’s the explanation for so many of ...
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Engaging new riders: Tips for capturing the millennial market
BY KENSEY EDWARDS In our industry – the term ‘millennials’ feels like a curse word. They seem impossible, are unlike any set of buyers that have come before them, and ...
Read More »With dealership banner ads, the click isn’t everything
BY KENSEY EDWARDS Banner ads get a bad wrap. Everyone judges their performance based on clicks – and while it’s great that we can know how many people clicked to ...
Read More »What’s taking buyers so long?
BY KENSEY EDWARDS Obviously, we would all like buyers to move down the path to purchase as quickly as possible. The faster they do, the faster you can make a ...
Read More »How to capture a brand-loyal buyer
BY KENSEY EDWARDS Let’s call a spade a spade — motorcycle buyers can be tough. They think they know exactly what they want before they even step through the doors of ...
Read More »Why price is the end all be all
Working closely as we do with dealers, we’ve heard all the reasons a dealer might not to include a price on their listing, including: “It encourages buyers to call” “We ...
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