U.S. retail sales of Harley-Davidson motorcycles in October-November quarter-to-date “are tracking up 10-13% driven by strength across all Harley product families,” according to a research note provided to Powersports Business ...
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Industry responds to Japanese earthquake
When the world learned of the devastation in Japan that followed an earthquake and tsunami on March 11, people everywhere were shocked and saddened. Once that shock wore off and reality sunk in, big questions began to pop up in the industry.
Read More »Erik Buell’s latest project nearly ready to hit the street
EBR’s booth at Dealer Expo wasn’t conspicuous. There was no pomp and circumstance, bright lighting, attention-grabbing music or much else to announce the first-ever public viewing of Erik Buell’s new, consumer-ready sport bike.
Read More »The biggest news from the V-Twin Expo …
Tucker Rocky President Steve Johnson told Powersports Business the national distributor is “pushing a restart button” on Biker’s Choice, its V-twin arm.
Read More »Key Harley dealer metrics highlighted in survey
Harley-Davidson is heading into its annual summer dealer show with some positives in the marketplace — improved used prices and better new unit inventory — and unfortunately some negatives — the number of dealers selling below MSRP.
Read More »How many birthdays are you going to let your stale inventory have?
I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. ...
Read More »The critical components of every successful marketing campaign
There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is ...
Read More »The craziest powersports ‘prohibition’
Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, ...
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