Powersports Business recently reported a new partnership between Serial 1 Cycle Company and Harley-Davidson, effectively combining Harley’s product development capability with the agility of a dedicated start-up. Today Serial 1 ...
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With Harley-Davidson no longer racing AFT or drag racing, Vance & Hines pivots
With the announcement that Harley-Davidson has chosen not to field factory racing teams in American Flat Track (AFT) or NHRA drag racing in 2021, Santa Fe Springs, California-based Vance & ...
Read More »Harley-Davidson ends Summerfest sponsorship: report
After two decades Harley-Davidson has officially pulled the plug on sponsorship of a major music festival, according to the Milwaukee Business Journal. Milwaukee World Festival announced Thursday that Harley will ...
Read More »Serial 1 electric bicycle brand launched by Harley-Davidson
Serial 1 Cycle Company, a dedicated brand formed with Harley-Davidson, Inc., has entered into the e-bicycle market. The new company's first line of products will arrive in Spring 2021. Serial ...
Read More »Harley-Davidson announces Q3 earnings
Harley-Davidson, Inc. on Tuesday announced further progress implementing The Rewire, a critical overhaul of its business, setting a strong foundation for the company including a new operating model that realigns the ...
Read More »O’Hara wins Drag Specialties King of the Baggers
The debut of the Drag Specialties King of the Baggers event didn’t disappoint at WeatherTech Raceway Laguna Seca on Saturday as those in attendance won’t soon forget the sight and ...
Read More »LiveWire recall announced by NHTSA
The National Highway Traffic Safety Administration announced that certain 2020 Harley-Davidson LiveWire motorcycles are being recalled. An unexpected loss of propulsion without the ability to restart may increase the risk ...
Read More »Trunk or treat! Lima Harley-Davidson hosts Halloween-themed food drive: report
Lima Harley-Davidson of Lima, Ohio, hosted an adapted food drive for its community this past weekend, mixing in a little Halloween fun with its philanthropic service. According to Lima News, ...
Read More »540 torque cam for big bore M8 models latest from S&S
Big horsepower numbers are the status symbol of a performance engine, but more often than not, the bolstered torque spec is what you really feel when riding it. This is ...
Read More »After 45 years, dealership parts with Harley-Davidson franchise
The list of former Harley-Davidson dealerships has just expanded by one, despite a relationship between manufacturer and dealer that lasted 45 years. There appears to be brighter days ahead for ...
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