Past Webinars

Powersports Business Webinar

Powersports Business webinars provide the powersports industry, from dealers, manufacturers and industry members a chance to gain insight and intelligence in a virtual setting. If you need a little community building among your industry peers, we invite you to join us at our next webinar.


The Top 3 Trends That Will Either Make Or Break Dealerships in 2022

Wednesday, February 23, 2022

PLUS…  5 Surprising Ways to Boost Sales with A Winning ‘Off-Season’ Game Plan!

During this webinar, we'll share:

  • 2 easy to implement communication and follow-up systems that virtually guarantee dealers a steady flow of leads, appointments, and sales 
  • The ONE THING every dealer needs to do to turn quality leads into guaranteed appointments, YET most of them never do it
  • A dead-simple way to boost used-vehicle inventory in just a few short weeks, even when most dealers are starving for them!
  • A crafty strategy our partner-dealers use to maximize short term sales opportunities, while optimizing for the long term – and how they’ve CRUSHED IT in just a few short months
  • A specific type of buyers’ sweet spot that most dealers don’t know about. (It’s causing them to leave boatloads of money on the table!)

Presented by Joe Iribarren, owner and founder of Beyond Creative Growth Agency. A husband, father to four, biker, and retired DJ, Joe can be found wakeboarding, fishing, or boating at any given time. He has 15 years of experience in internet marketing and started his career at a prominent dealership in South Florida.

Watch Now!

Sponsored by: Beyond Creative Digital Growth Agency

Beyond Creative Digital Growth Agency - Dealer LeadPro

2022 Nifty 50 Semifinalist Video Reveal

Wednesday, February 9, 2022

Join Powersports Business content director Dave McMahon on the live webinar as we reveal the 2022 Powersports Business Winter/Spring Nifty 50 semifinalist videos. Hop on to live chat with your fellow dealers and industry members, along with representatives from the companies in the videos themselves. Ask questions and get immediate feedback in the live chat. While videos are not required to be considered for a Nifty 50 Award, these are the top videos among those products that were submitted. The 2022 Winter/Spring Nifty 50 winners are showcased in the February 2022 edition of the magazine. See if your favorite parts and accessory company made the video.

Watch Now!


Dealership to Driveway Delivery Program: An Inside Look

Wednesday, January 26, 2022

Join Powersports Business content director Dave McMahon as he learns more about a dealership’s highly successful Dealership to Driveway delivery program. The video interview is pre-recorded and making its debut on the webinar. Hop on for Q&A, live chat and live polls with your dealer and industry peers from across the country. Would you be willing to share your own dealership best practices with your peers on an upcoming video interview?  If so, send a note to dmcmahon@powersportsbusiness.com

Watch Now!


New Strategies For Revenue In 2022, Especially With Inventory Issues

Wednesday, January 19, 2022

In the past year, dealers have had to make some major adjustments to the way they interact with customers, especially given inventory and parts challenges. And we are likely to see even more changes and challenges in 2022.

In this webinar, we’ll take a look at some predictions for powersports dealers heading into the new year. We’ll dig into a variety of changes to look out for, and some things you may not have thought of yet. This is a webinar you do not want to miss.

Specifically, this webinar will discuss:

  • Predictions for 2022
  • Changes to interactions between dealers and customers
  • Inventory issues strategies
  • Collecting payments more quickly and easily

McKay Allen is the VP of Marketing at Kenect. Kenect is the test messaging platform for more than 3000 dealers throughout the US and Canada. It allows dealers to send and receive text messages from their business phone number, request Google reviews via text, conduct video chats and much more.

Watch Now!

Sponsored by: Kenect

Kenect Logo

The Top 3 Trends That Will Either Make Or Break Dealerships in 2022

Wednesday, December 8, 2021

PLUS…  5 Surprising Ways to Boost Sales with A Winning ‘Off-Season’ Game Plan!

During this webinar, we'll share:

  • 2 easy to implement communication and follow-up systems that virtually guarantee dealers a steady flow of leads, appointments, and sales 
  • The ONE THING every dealer needs to do to turn quality leads into guaranteed appointments, YET most of them never do it
  • A dead-simple way to boost used-vehicle inventory in just a few short weeks, even when most dealers are starving for them!
  • A crafty strategy our partner-dealers use to maximize short term sales opportunities, while optimizing for the long term – and how they’ve CRUSHED IT in just a few short months
  • A specific type of buyers’ sweet spot that most dealers don’t know about. (It’s causing them to leave boatloads of money on the table!)

Presented by Joe Iribarren, owner and founder of Beyond Creative Growth Agency. A husband, father to four, biker, and retired DJ, Joe can be found wakeboarding, fishing, or boating at any given time. He has 15 years of experience in internet marketing and started his career at a prominent dealership in South Florida.

Watch Now!

Sponsored by: Beyond Creative Digital Growth Agency

Beyond Creative Digital Growth Agency - Dealer LeadPro

The Ultimate Dealer's Guide to Lead Management

Thursday, October 21, 2021

Register to learn the 5 key tactics every dealer needs to know to start implementing a BDC program specific to their market!

Among the 5 key tactics you will gain are:

  • Critical BDC dealer success strategies. It all boils down to these 3 simple elements of lead management. Miss one, and it won't matter how good your marketing is, it will fail!
  • How to quickly and effortlessly follow up with qualified leads and maximize your marketing ROI while you're at it. A simple and effective system to convert leads into customers while building a massive referral network simultaneously.
  • Using both lead-gen and lead-follow-up marketing automation technology so your team can focus on what matters; selling more units and getting referrals from existing happy customers.
  • Finding out why focusing on lead-gen only is a severe mistake few dealers ever recover from and how you can avoid it like the Rona!
  • The number one stat that matters for a dealer. And why if you master it, you'll reach rockstar dealer status in no time and grow your customer base at breakneck speed!

Watch Now!

Sponsored by: Beyond Creative Digital Growth Agency

Beyond Creative Digital Growth Agency - Dealer LeadPro

The 3 Permanent Changes COVID Has Caused for Dealerships

Wednesday, April 28, 2021

COVID has made the last 12 months...unforgettable. Some things are getting back to normal. Others have changed forever. In this webinar, we'll dive into the 3 biggest things that WILL NEVER be the same again. These are permanent changes that will impact dealers forever. 

A few of the items we'll discuss: 

  • Interesting data from COVID: number of leads, customer communication 
  • The changes that will go back to normal
  • The changes that will be permanent
  • What to expect as we head into the busy season of 2021

This is a great webinar. Don't miss it!

Watch Now!

Sponsored by: Kenect

Kenect Logo

How to Deal With Negative Google Reviews

Wednesday, March 10, 2021 

Few things can negatively impact your business more quickly than bad Google reviews. We’ve seen it sink dealerships. Research shows that 93% of consumers choose a business based on reviews. Even one negative review can have a significant impact. So, in this webinar, we’ll discuss how to deal with negative reviews. And more importantly, how to avoid them in the first place.

Join us and we’ll discuss: 

  • What to do when you get a negative review 
  • What NOT to do when you get a negative review
  • How to increase service capacity in what could be an historic season
  • Methods to follow-up with leads quickly and effectively

Don’t let the rude customers define and impact your revenue. Be proactive! You’ll learn how in this webinar.

Watch Now!

Sponsored by: Kenect

Kenect Logo

2015 Powersports Business State of the Industry Webinar

The 4th Annual Powersports Business State of the Industry Webinar provides data on the powersports industry. The webinar is a supplement to the 2015 Market Data Book. Speakers include: Tim Buche of the Motorcycle Industry Council, Noel Lais of Spader Business Management, Robert Grant of CDK Global Recreation and Jim Woodruff of National Powersport Auctions. PSB managing editor Liz Keener moderates.

Watch Now!


Powering Profits, A Dealership Roadmap — September 2015

Powersports Business editor in chief Dave McMahon hosts industry experts in the third webinar in a series sponsored by McGraw Powersports: Powering Profits, A Dealership Roadmap. Join Jim Woodruff and Tony Altieri from National Powersport Auctions, as well as sales trainer Mark Mooney and F&I expert Tommy Ady as they share intelligence that will make you a smarter dealership operator.

Watch Now!


Powering Profits, A Dealership Roadmap — June 2015

Join Powersports Business for the second webinar in our new 2015 series: Powering Profits — A Dealership Roadmap, sponsored by McGraw Powersports.

Once again, we’ll bring industry experts together for 60 minutes to discuss a variety of topics that will help you run your dealership more effectively.

This webinar will feature PSB contributors Steve Jones from Gart Sutton & Associates, Jim Woodruff from National Powersport Auctions, and Mark Mooney, a dealer consultant. Topics will range from generating pre-owned sales to effectively managing your dealership’s general managers to must-do tactics for your service department. In fact, you’ll get more than a dozen service department tips and 7 daily duties relied upon by the most effective general managers.

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F&I Compliance: What you don't know can hurt you

This webinar sponsored by Protective Asset Protection, features host Dave McMahon, editor of Powersports Business, and presenters Rich Moore and Paul Sheldon from Protective, a leading provider of F&I service in the industry. Ensuring your dealership's F&I operation is following the necessary steps to remain compliant is increasingly complex. Protective Asset Protection wants to help you make sure that your dealership is doing the things to help meet these increasingly complex compliance needs.

Watch Now!