Editor’s note: This is the third blog in a series about asking for the sale. In this installment, Steve Lemco describes the difference between a salesperson and a help-you-buy person. ...

“Price” can be a dirty little word. If it weren’t for price outweighing budgets, a lot more people would own motorcycles, ATVs, side-by-sides, snowmobiles and PWC. In fact, if it ...

Editor’s note: This is the second blog in a series about asking for the sale. In this installment, Steve Lemco explains how a dice game can motivate a sales team. ...

Editor’s note: This is the first blog in a series about asking for the sale. In this installment, Steve Lemco points out the importance of asking for the sale.  It ...

1. Get ready for the game before arriving at work. “A salesperson should, on their drive to work, get their sales game and attitude lit up. They should think of ...

Editor’s note: This is the third and final blog in a series about dealing with customers’ objections to price. In this installment, Steve Lemco explains how offering financing will increase ...

Editor’s note: This is the second blog in a series about dealing with customers’ objections to price. In this installment, Steve Lemco demonstrates how telling a customer a unit is ...

Editor’s note: This is the first blog in a series about dealing with customers’ objections to price. In this installment, Steve Lemco addresses customers’ excuses for not buying. If you ...

Step 3 of the seven-step sales process is the S.O.B. step. S.O.B. stands for Sit On Bike. It is a very important step – not just for obvious reasons, such ...

Editor’s note: This is the third article in a multi-part series about probing. In this installment, Steve Lemco explains why it’s important for a salesperson to become a customer’s friend. ...