Editor’s Note: This is the fourth in a series about hiring salespeople. In this blog, Steve Lemco explains how the first day of sales training should be handled. Once everyone ...

Editor’s Note: This is the third in a series about hiring salespeople. In this blog, Steve Lemco advises dealerships on how to prepare for pre-hire sales training.  Normally I start ...

Editor’s Note: This is the second in a series about hiring salespeople. In this blog, Steve Lemco explains how to pre-screen candidates over the phone. With the right ad you ...

Editor’s Note: This is the first in a series about hiring salespeople. In this blog, Steve Lemco explains how to post ads and screen candidates. The key to having a ...

Many times over the years I have been asked how I got into the sales training business. How did I get good enough in sales to be a teacher of ...

While flying home to Seattle from doing a sales hiring and training job in New York, I was talking to the man sitting next to me. I told him what ...

I just released my new book called “Motorcycle Sales Made Easy.” I feel I did a good job at explaining several concepts, the first one being that the winner is ...

Editor’s note: This is the final blog in a series about asking for the sale. In this installment, Steve Lemco explains how to find true objections to a sale. Your ...

Editor’s note: This is the fifth blog in a series about asking for the sale. In this installment, Steve Lemco explains how easy it is to get a customer to ...

Editor’s note: This is the fourth blog in a series about asking for the sale. In this installment, Steve Lemco shares a lesson learned from an encounter he had with ...