News

Pirelli Tire North America has announced a consumer rebate program for motorcycle enthusiasts who purchase Pirelli tires through their local participating dealerships and select online retailers. The rebates will take ...

Fairmount, Georgia, has been a hotspot of development lately, according to Andy Lowery, owner of Southern Breeze motorcycle shop. As a result, he and his girlfriend found a “perfect location” ...

The Motorcycle Industry Council (MIC) has announced its board of directors elected Derek Brooks as the new chair of the industry trade association during the group’s first 2023 meeting this ...

Yamaha Motor Co., has announced the establishment of the U.S.-based Yamaha Motor Exploratory Fund, L.P. II, a company-financed 10-year fund with a total investment of $100 million (USD) for exploring ...

Polaris Off Road has unveiled the RZR Pro R Factory, the industry’s first purpose-built race-ready UTV. Based on its award-winning RZR Pro R platform, RZR Pro R Factory is specifically ...

William Coulter and Mark Tkach, who together own approximately 32.5% of the outstanding Class B shares of common stock of RumbleOn, Inc., recently issued an open letter to the company’s ...

Landmaster has revealed the new AMP series of Lithium-ion powered UTVs. The Amp delivers more torque, higher towing and hauling capacities, an ultra-quiet motor, and the plush and capable L.R.O.S.S ...

Maddie’s Motor Sports, LLC, a dealership group in New York State, has entered into a definitive agreement to acquire certain assets of Appolson Performance, Inc. of Hamburg, New York. “Appolson ...

Sometimes it’s easy to discount a year when a manufacturer’s primary updates are “bold, new graphics.” Go ahead with your snarky “BNG” comments if you wish… until you check out ...

Polaris Inc. has been recognized as one of the 2023 World’s Most Ethical Companies by Ethisphere. This year’s 135 honorees span 19 countries and 46 industries. Polaris was named one of the World’s ...