News

McKinney, Texas-based Segway Powersports has announced its 2023 utility and sport side-by-side lineup, including updates to the Fugleman UT10 platform and the introduction of the Villain sport side-by-side, a highly ...

Parts Canada has announced that Highsider, a premium brand of Paaschburg & Wunderlic, is now available in Canada and will be distributed exclusively by Parts Canada. Highsider headquarters reside in ...

Z1R has revealed its newest women’s Bomber jacket that is both fashionable and functional. A quilted chassis with faux leather sleeves is outfitted with a rib-knit stretch waistband and collar ...

Polaris RZR Factory Racing driver Branden Sims and co-driver Eric Borgen won the 55th annual SCORE Baja 1000 UTV Overall and Pro UTV Open Class. Piloting their new, race-modified, RZR ...

The 2022 Powersports Business Accelerate Conference delivered a terrific blend of dealers, vendors and speakers in Orlando. The three days were booked with speaking sessions, networking receptions and an awards ...

Octane has announced its expansion into the EV market through a strategic partnership with UBCO, the electric adventure motorcycle company based in Oregon. Effective immediately, customers and dealers of UBCO’s ...

Powersports Business associate editor Madelyn Hubbard recently interview Trevor Bird, owner of Durango Harley-Davidson, located in Durango, Colorado. Bird and his wife, Catie Bird, have owned the dealership since 2017. ...

Parts Canada is now welcoming Kodlin Motorcycles to Canada as its exclusive Canadian distributor. Fred Kodlin, a 2021 Sturgis Hall of Fame inductee, customized hundreds of bikes he imported from ...

Automatic Distributors has announced the grand opening of its west coast distribution center, located in Sparks, Nevada. The strategically located state-of-the-art facility enables the distributor to deliver to the entire ...

Moto Guzzi has released its V9 Bobber Special Edition, characterized by its sporty heritage and nocturnal look. The V9 Bobber introduced the medium engine size bobber category, providing an authentic ...