News

Segway Powersports Inc. has named Gabriel Cruz as marketing director. Here’s the scoop from company headquarters in McKinney, Texas: Cruz joins Segway with over 12 years of distinguished marketing performance, ...

Did you hear Powersports Business editors Dave McMahon and Madelyn Hubbard journeyed to Great Falls, Montana, for the 2023 Honda Pioneer 1000-6 Deluxe Crew press intro? Bull Ranch Run in ...

On the spectacular stage of the flight deck of the Cavour aircraft carrier, Moto Guzzi and the Italian Navy have celebrated the close ties that have united them for more ...

Yamaha has revealed an extensively updated version of its industry-leading Power Tuner App for the all-new 2023 Yamaha YZ450F is now available for download on either iOS or Android devices. ...

Ski-Doo believes in creating safe experiences for all riders and embarks on its 14th year of backcountry rider education with free avalanche awareness and avoidance seminars for snowmobilers. Riders of ...

Volcon Inc. has named Katie Hale chief marketing officer. Hale comes to Volcon with a deep understanding and skill set focused on social and digital marketing, omni-channel media and brand ...

Rider Magazine has revealed its 2022 Motorcycle of the Year, along with the entire list of top 10 finalists. All were chosen from more than 60 new/updated motorcycles that have ...

Powersports Business editors Dave McMahon and Madelyn Hubbard attended the 2023 Honda Pioneer 1000-6 Deluxe Crew press intro earlier this week, riding and driving the six-seater along the trails, creeks ...

Powersports Business editors Dave McMahon and Madelyn Hubbard decide to go do some experiential reporting aboard the 2023 Honda Pioneer 1000-6 Deluxe Crew for a few days and the Accelerate ...

National Powersport Auctions (NPA) has announced its 2022 Winners Circle members. Eight Territory Sales Managers from across the nation were acknowledged for exceeding annual sales goals. “These sales managers crushed ...