News

Auto shoppers in America are more likely than ever before to consider buying a fully electric vehicle (EV), and new EV entries are responsible for much of the added consideration. ...

Earlier this month, Volcon Inc. signed an exclusive distribution agreement with Torrot Electric Europa SA to distribute Torrot’s line of electric off-road motorcycle products throughout Latin America, South America and ...

Parts Unlimited announced that the distributorship's newest sales rep for the Southwest region of the U.S., covering Nevada and Arizona, is Chris Moody. Moody’s industry experience includes marketing photography/video as ...

Starting in June, Can-Am Off-Road is going on tour with its highest performing vehicle lineup, the Maverick. Over the next six months, Can-Am Off-Road will be hosting and participating in ...

This year’s Hot Rod Power Tour is heading south again, and Stacey David from hit shows “GearZ” and “Restoration Series” will join our friends over at DEI during day two ...

The anticipation and excitement surrounding the 50th Anniversary of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, moved one day closer to becoming a reality on Tuesday ...

Since 1954, Polaris Off Road has been an innovative force in powersports. A diverse lineup of performance-ready apparel and accessories has been designed with a single purpose: To help customers ...

The latest survey of motorcycle owners from My Voice Rewards, sibling data brand to Powersports Business, finds that there’s plenty of opportunity at the dealership level when it comes to ...

Rome, Georgia-based Suzuki Motor USA, LLC is celebrating 20 years of manufacturing KingQuad ATVs at the Suzuki Manufacturing of America Corporation (SMAC) facility. KingQuad ATVs rolled off the assembly line ...

Yamaha informed select (Ed.: not the entire Yamaha dealer body) powersports dealership partners last week that the Dealer Business Summit scheduled for Aug. 9-12 in Park City, Utah, has been ...