Dealership to rename bikefest to add community involvement

A summertime dealership bikefest will get a new name, with a goal making it a more inclusive event for both riders of various brands and the community at large, according to a report.

Kelly and Susan Lapping, co-owners of Harley-Davidson of Erie in Pennsylvania, have renamed Harley-Davidson of Erie BikeFest to simply Erie BikeFest, reports GoErie.com. The event is set for July 14-19.

Activities will be held at the Harley-Davidson of Erie’s 60,000-square-foot dealership and at Liberty Park’s Highmark Amphitheater along Erie’s bayfront, according to the article.

“The event name has been changed to align with our efforts to establish a more inclusive event that helps attract riders of all brands, while providing an economic boon to local businesses and the overall community,” Kelly Lapping told GoErie.com.

Read the GoErie.com report here.