UK’s 9-day consumer show draws 100K visitors

Four halls. Nine days. 46 manufacturers. 104,016 visitors. One show.

The doors to Motorcycle Live in association with Bikesure Insurance were thrown open to visitors from Nov. 16-24, and 104,016 visitors made the annual pilgrimage to the show. 

Riders and two-wheeled enthusiasts flocked to the NEC in Birmingham to see the latest models from the world’s leading manufacturers, try out two-wheels for free and see riders and celebrities a-plenty. Tickets — frozen in price once again, for the third year in a row — also gave visitors the chance to see the spectacular live stunt show in the Moto-Cirque Arena.

Bikesure Insurance partnered with the show for the first time this year. Business development manager Grant Varnham was very pleased with the association.

"We were proud to team up with the UK's biggest bike show — we're extremely pleased with how the event has gone and couldn't ask for a better result for our debut co-branded show,” he said.

Attending for the first time under the AJP UK brand, Bob Allen, Director of AJP UK commented: “It has surpassed all our expectations. It really has been amazing both in terms of lead generation and also familiarizing visitors with our brand."  

Devron Boulton, National Sales Manager of Triumph UK, said: “It has been a fantastic show for us and a great platform for us to showcase our new model releases." 

Managing director of Motorcycle Live, Finlay McAllan, continued: “To hear such positive feedback from exhibitors and visitors alike is amazing. I’d like to say a massive thanks to all those who exhibited, visited and worked with us to make Motorcycle live 2019 in association with Bikesure Insurance such a success. Roll on 2020!”

Motorcycle Live 2020 will take place at The NEC, Birmingham from 21-29 November.


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