DEI announces new hires

DEI has announced the addition of two supervisory positions. Former DEI employee Mike Zenone has been rehired as the company’s inside sales supervisor and John Gabriel has been hired as DEI’s powersports division manager. 

Zenone previously worked with DEI for ten years as the company’s brand manager and manager of business development, where he was responsible for double digit sales growth prior to taking a position at Flaming River Industries Inc. (Berea, OH) serving in a capacity of sales, customer service, technical assistance and media relations. In his new position as inside sales supervisor, he will manage activity of inside sales representatives for automotive and report directly to the Vice President of Sales and Marketing Tom Miller. Zenone has a track record of successfully managing a team of sales representatives for DEI and handling retail, dealer and wholesale phone sales for Flaming River. Additionally, he is thoroughly familiar with DEI’s products, systems, customers and markets.

“We could not have asked for a more perfect candidate for this position," said Tom Miller, VP of Sales and Marketing. "We appreciate Mike’s creativity, his ability to build a strong team, and his passion for this industry. He is an enthusiast with hands-on ability that goes far in communicating how our products can be used for restoration or modification. We are lucky to have him back with DEI in this new role.”

John Gabriel, DEI Powersports Division Manager and Mike Zenone, DEI Inside Sales Supervisor

John Gabriel has two decades of experience in the powersports market, first working with Russell Performance Products as the company’s national motorcycle sales manager, where he worked with top brands in the industry—Harley-Davidson, Yamaha, Custom Chrome, LeMans and Tucker. He also worked as a powersports manufacturer’s rep, increasing his sales experience to an expanded brand list of powersports aftermarket companies. Prior to joining DEI he served as an account manager for Progressive Suspension, LLC.

As Powersports Division Manager, Gabriel will be responsible for driving top line revenue growth with a strategic plan for this market segment, which includes motorcycle, side by side (UTV), ATV, and snowmobile. He will work with all product brand managers developing new products, manage inside and outside sales representatives and represent the DEI powersports division at all B2B and B2C shows and events. 

“DEI’s powersports division has the potential for incredible growth. This position has been open until we found the right person that had the relationships, track record and product knowledge to help us strategize for the future," Miller said. "We feel confident that John is the right person to lead our powersports division and represent DEI in this important and exciting market.”

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