CFMOTO adds ex-Polaris product manager as PG&A director

CFMOTO USA has decided to go all-in with factory parts, garments and accessories for its side-by-side and ATV lineup with the announcement that a new director of Parts, Garments and Accessories has been hired.

Jake Mirabal has more than 10 years of experience in various industries and has held similar positions with Polaris, Caterpillar, Cummins and most recently, as product manager at Crestliner Boats. At Polaris, Mirabal was senior product leader – product manager responsible for the RZR accessory product portfolio.

During his career, he has brought over 100 powersports accessories to market and has introduced or refreshed over 80 vehicles. At CFMOTO, he will be responsible for developing new accessories.

“I’m very excited to be here and be a part of the growth CFMOTO is experiencing. We have a lot of great machines in our lineup and soon will have a great line of accessories to accompany them,” Mirabal said.