Renthal hires new brand manager

Renthal has acquired Paul Perebijnos to fill a newly created role managing the brand in North and South America.

Based in Southern California, Perebijnos brings over 15 years of experience in powersports and builds upon a unique combination of motorcycle racing and business expertise. His background as a professional factory race team technician, most notably with Monster Energy Pro-Circuit Kawasaki, where he took Dean Wilson to a National Motocross Title, combined with his intense knowledge of the industry make him the perfect figure to spearhead this new era of Renthal growth and expansion. Most recently, Paul successfully served as Global Brand Manager for ProTaper, leading the development of multiple strategic marketing partnerships, multi-generational product plans, and sales channel strategies.

“I am very excited to secure Paul’s expertise to lead the Renthal brand in the USA and the clear spill over that it has to the rest of the world. Paul is a consummate professional whose knowledge of the Renthal brand started years ago as a supported amateur racer, even before his time as a technician at Pro-Circuit Kawasaki. He brings unrivalled passion, knowledge and perspective for the Renthal brand and the sport in general,” said President of Renthal Tom Wade.

“We are looking forward to Paul’s industry insight, skill sets and relationships to elevate our service to our customers, dealers and distribution partners. He’s a lifelong enthusiast with a background of experience that epitomizes Renthal’s commitment to quality and racing success," said Commercial Director Rees Williams.

“I’m really proud to join the Renthal team," said Perebijnos. “I’m excited to bring my passion for racing and powersports business to such a well-respected, global leading brand like Renthal. Renthal’s race-driven commitment to perfection has always set the standard in the industry, and I love the opportunities ahead to add fuel to that legacy.”

Paul assumes his responsibilities on October 1st, 2019 and will be based in Southern California, USA.

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