Ex-Harley-Davidson director named president of REV Group

Milwaukee-based REV Group, a manufacturer of industry-leading specialty vehicle brands, announced that Anoop Prakash will join the company as Ambulance Group President on Sept. 23, where he will oversee all the ambulance brands including Horton, AEV, Leader, Road Rescue, McCoy Miller, Wheeled Coach and Frontline.

Anoop’s appointment comes as Bob Collins announced his retirement after 42 years of dedication and service to the ambulance industry. Collins will remain with REV Group until the end of the year, to help in the transition of his duties to Prakash.

Prior to joining REV Group, Prakash was with Harley-Davidson, most recently as Director, Retail Development where he led the U.S. distribution channel organization for motorcycle and related product sales through a network of over 700 independent retailers.

In addition to leading the U.S. Sales Operations and Planning efforts at Harley-Davidson, he also led the U.S. Electric Vehicle go-to-market and network readiness efforts. Other notable positions at Harley-Davidson include Director of U.S. Marketing and Market Development, Managing Director for Harley-Davidson Canada, as well as leading the company’s entry into India as the Managing Director, overseeing the commercial office.

In addition, Prakash has advised leading automotive and consumer companies as a consultant with both Egon Zehnder and McKinsey & Company. He served as a Captain in the U.S. Marine Corps and holds a BA from Stanford University as well as an MBA from Harvard Business School.

“With over 20 years of driving business performance and growth, leading go-to-market strategy, as well as business and dealer development, we are thrilled to have Anoop join our team,” said Ian Walsh, Chief Operating Officer, REV Group. “We thank Bob for his service over the last four decades. He was instrumental in overseeing the growth of the REV ambulance business including the acquisition and transition of several ambulance brand additions under REV Group, Inc. We congratulate him on a highly accomplished career.”