Harley-DavidsonNewsNews Enewsletter

Dealership reports best year of sales ever after digital marketing addition

Harley-Davidson Inc. has selected PowerSports Extreme Digital Marketing, Inc. as a member of its Dealer Digital Certified Program.

PSXDigital has introduced the market’s first and only fully-integrated Customer Experience Management platform, powered by Artificial Intelligence (CXMAi), that ensures dealers the ability to provide a better, more personalized experience for each consumer, from their custom website to the showroom floor, across all devices, with a single log-in.

Committed to delivering iconic products that unify the highest levels of passion, authenticity and performance, Harley-Davidson proactively sought PSXDigital’s consolidated solution as part of its accelerated plan for continued growth. The PSXDigital CXMAi platform demonstrates superior advantages to its motorsports dealership customers including:

  • The freedom of full platform asset ownership
  • Artificial Intelligence (AI) Platform
  • Drives smarter data-based sales and marketing decisions
  • Powers more leads, faster lead response times, and 97% two-way connection rate with consumers
  • Integrated Inventory Management suite with Mobile Photo Capture, Replicator and Syndication
  • SEO-incorporated, mobile-first custom adaptive Website design
  • Seamless AI powered CRM and Automated Marketing Platform (AMP) integration includes Digital DNA Technology
  • Dedicated Performance Xperts provide proactive optimization, real-time support and monthly success consultations

“We’re having the best year we’ve ever had month-over-month, and we attribute most of that to our partnership with PSXDigital,” said Brett Paul, General Sales Manager at Southern Devil Harley-Davidson.

“The Harley-Davidson certified partnership is an important milestone for PSXDigital and our dealers,” said Larry Bruce, CEO of Powersports Extreme Digital Marketing. “The premium brand market is competitive and H-D dealers deserve access to the highest converting platform possible. We pride ourselves in our technology and performance-first approach to building a complete Powersports dealership platform that generates more leads, more profitably and with far more efficiency for overall operational success.”

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