New Harley-Davidson dealership location will be 28K square feet: report

Shoreline Harley-Davidson of Long Branch, New Jersey, is moving to a bigger store on Route 36 in West Long Branch.

The Harley dealership’s new location will be next to Kmart, said co-owner Asa Murray who, along with his wife Sandy, purchased Shoreline about four years ago.

Murray wanted a space that was accessible and large enough to accommodate every one of his customers. The space was formerly used by Kmart for storage.

“We have totally gutted that 28,000 square feet,” Murray said. “By the time we are finished with it, you won’t even recognize it.”

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