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Performance tuning company moving to dealer direct sales

Powersports Business has learned that performance tuner Bazzaz has moved to a dealer/retail direct structure for domestic sales. Bazzaz said the decision was based on several factors but was primarily driven by changes to the company’s production model, and its target market space.

Bazzaz products will no longer be distributed through Tucker and WPS. Bazzaz said both Tucker and WPS have been excellent partners, and this decision was based on metrics unrelated to either of them.

To make a seamless transition, Bazzaz is rolling out a new user-friendly website that will now include a dedicated dealer portal. Current dealer accounts will already be set up, allowing users to access order history, choose from shipping options and view discount pricing. This new tool, with constantly updated information, will provide live inventory and easy online ordering without business hours limitations.

Beginning Jan. 1, a new MAP policy will go into effect. The company said the goal of the revised MAP is to continue its retail pricing that has remained steady for over 10 years and allow dealers, tuners and online retailers to sell and support our products profitably.

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