RumbleOn hires ex-Manheim exec Cooper to head boat, RV expansion

Charlotte-based RumbleOn, the online retailer of pre-owned powersports units, announced the appointment of Kevin Cooper as Director of Specialty Vehicles to support its strategic planning for expansion into the specialty vehicle markets of boats and RVs.

Since RumbleOn’s inception, the platform has proposed a solution to the process of buying, selling, trading and financing powersport vehicles with an efficient, safe and scalable acquisition and distribution model. With inventory and data centered around VIN, the stage is set for new developments.

Cooper has joined RumbleOn to spearhead plans for expansion beyond motorcycles later this year and into 2019. This future enhancement of the platform into other vehicle segments enables consumers and dealers to create liquidity for their assets as they do successfully today in the powersports vehicle segment through RumbleOn.

Prior to joining RumbleOn, Cooper most recently was the Director of Specialty Vehicles for Manheim auctions, a division of Cox Automotive, where he was responsible for overseeing operations, sales strategy and marketing efforts across its 23 branded specialty locations.

Having spent over a decade with Manheim, Cooper helped propel the brand to its leadership position in the boat and RV industries by working with locations to develop a wholesale marketplace for both financial institutions and dealers to efficiently remarket specialty products. Before Manheim, Kevin spent six years with MarineMax, Inc. managing used boat inventory in the Central U.S. region.

“The expertise that Kevin brings to RumbleOn will be instrumental in our strategic plan to expand into Boats and RV’s in the future. We are the platform for consumers to buy, sell, trade or finance motorcycles, and Kevin’s deep industry experience will help extend our strategic vision into new markets,” said Marshall Chesrown, CEO of RumbleOn. “With RumbleOn, we seek to disrupt the way consumers buy, sell, trade and finance vehicles online, and we’re not stopping with motorcycles: we have our eye on new markets and an expert team to lead us there. Kevin will be a very important component of our continued success and we are excited to say the least!”

“RumbleOn’s motorcycle customers have seen the speed at which they can sell their used powersports, or purchase the one of their dreams. This excitement shouldn’t be limited to just two wheels; we’re creating a vehicle buying and selling powerhouse for enthusiasts across the country,” said Cooper. “I’m honored to be a part of this industry-revolutionizing leader in the space, and to lend my expertise to continued momentum for the company.”