Black Hills Harley-Davidson ushered in the riding season by hosting a customer appreciation day last Saturday. The event, called the Spring Ride Kickoff, gave motorcycle enthusiasts a chance to test ride some 2018 units.
Enthusiasts also enjoyed free lunch, dinner and drinks at the dealership, and various giveaways and gift cards were raffled off, with some prizes as high as $1,000.
The all-day, kid-friendly event wrapped up with three hours of live music from Dr. Ridley.
"The last couple of months were pretty cold, as everybody knows, so [on] the first 70-80 degree days, we're all itching to ride," Maloney told News Center 1. "We all want to get out there. It's time to ride, and that's what this party's about, to get everybody ready and see everybody on the road."
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