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NMMA awards Yamaha for customer satisfaction

Yamaha Watercraft was the recipient of two NMMA Marine Industry Customer Satisfaction Index Awards for excellence in customer satisfaction, presented at the annual Industry Breakfast at the 2018 Miami International Boat Show. The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers.

Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2017 and December 31, 2017.  Participating manufacturers must survey all new boat buyers during this period. 

From left, Dean Burnett, president of Yamaha Watercraft Group, Thomas Dammrich, president of NMMA and Bryan Seti, general manager of Yamaha Watercraft Group.

“Fostering a culture of excellence in customer satisfaction not only builds exceptional brand loyalty, but creates an outstanding boating experience, ensuring that today’s boater remains the boater of tomorrow and promotes industry growth by developing boaters into lifestyle advocates,” said Robert Newsome, vice president of engineering standards and membership for NMMA.

“This is a tremendous honor for Yamaha WaveRunners and Boats, but the recognition lies with our dealers, who work closely with our customers, day in and day out in their dealerships, to provide an amazing and memorable experience around our products,” added Yamaha Watercraft general manager Bryan Seti.  “We accept these awards on their behalf, and congratulate them on a phenomenal year.”

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