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Parts Unlimited to distribute BS Sand UTV seats

BS Sand seats has announced Parts Unlimited will distribute its UTV seats. Effective immediately, dealers can now access Arctic Cat/Textron, Can-Am, Polaris and Yamaha seating upgrades via LeMans/Parts Unlimited.

“Parts Unlimited is committed to bringing you the best quality parts and fast, friendly service that both dealers and consumers can count on,” said Parts Unlimited vice president of Sales Jeff Derge. “If powersports is your game, then Parts Unlimited is the name to remember for the hottest products and the most support going.”

“This is great news for our customers and dealers alike,” added Rod Derifield, BS Sand president. “Parts Unlimited is synonymous with their tagline: We Support The Sport. This passion for the sport is the same set of values that BS Sand was founded on, so it is an ideal match… as we like to say, #WeGotYourBack!”

Before BS Sand, Derifield was president of the Motorsport Aftermarket Group Off-Road Group, including DragonFire, Malcolm Smith Racing, ProTaper, QuadBoss and Renthal, so he knows the importance of working with a top tier distributor better than anyone. “I can’t tell you how pumped we are that LeMans has partnered with us. I couldn’t be more pleased that we are partnering with the best distributor in the world.”

BS Sand was founded on a passion for anything sand dune related back in the 1960s and has since evolved to become the off-road industry leader in performance suspension seats. In March 2017, BS Sand joined the ROR family of brands, founded by Derifield to provide high quality, innovative seating products and accessories to the powersports industry.

BS Sand will be attending the 2018 Parts Unlimited NVP Product Expo in Indianapolis in February at Booths #322 and #324.

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